莫高股份有限公司（以下簡稱“朗姿股份”）將繼續尋求轉型，加快泛時尚產業互聯網生態系統建設
來源：本站作者：Admin人氣：發表時間：2016-7-23 9:43:56
主營業務不景氣，凈利潤繼續下降，溫州工作服關閉了近一百家門店，莫高股份有限公司（以下簡稱“朗姿股份”）將繼續尋求轉型，加快泛時尚產業互聯網生態系統建設，為填補賭博醫療美容行業。昨天，朗姿股份宣布對韓國夢想醫院相關的股權收購工作基本完成，6個國內醫療美容公司的收購仍在進行。溫州工作服業內人士認為，朗姿股份斥巨資提高醫療美容行業的一定程度的跨度大，在未來，將有可能正式的朗姿股份削減醫療美容行業。
事實上，早在去年十二月，朗姿股份便開始停牌籌劃重大資產重組。據了解，重組涉及多個醫療美容和時尚電子商務行業，公司的兩個目標公司。在6月3日，朗姿股份發布公告稱，終止籌劃收購近半年。原因是，時尚電子商務標準的公司業務涉及跨境采購進口的重組，當時的產業政策調整等諸多因素的影響下，朗姿股份決定終止收購。
然而，朗姿股份填充醫療美容行業的熱情并沒有被削弱。6月13日，朗姿股份公告稱，擬以自有資金3億2700萬元的米蘭博峪”和“水晶肌膚健康美兩國內醫學美容品牌進入。強迫朗姿股份加快“泛時尚產業互聯網生態建設，填補醫療美容行業的背后是在網上持續下降。
記者詢問朗姿股份近兩年的業績，凈利潤朗姿股份2014 12億1000萬元，同比下降48.14%；2015的凈利潤74億4564萬元，同比下降38.58%。此外，朗姿股份去年的財政收入來源，六的凈利潤，并在2014和2013，朗姿股份在財政收入分別為55億7900萬元和1666萬元記入。
據統計，自2年朗姿股份在投資結構調整已超過100億元。然而，不能滿足投資者的過渡效果后，因為沒有更好的業績預期的支持，甚至抵御未來的“美”和“健康第一”的光環，朗姿股份跨界之舉也受到了資本市場的“冷漠”，對上半年的采集和恢復完成后暫停將迎來3的限制，共有30%的降幅。
業內人士分析認為，在低迷的市場環境，服裝和服裝行業作為一個整體，弱的趨勢仍在持續，服裝企業轉型勢在必行，朗姿股份豪賭醫療美容行業是為了挽救業績的下滑和方式的選擇。對于資本市場來說，醫療美容行業雖然具有較高的成長性和巨大的市場潛力，但目前國內的醫療化妝品市場還比較封閉，非透明性存在的諸多問題，對消費者來說是有一定的疑慮的。溫州工作服國內醫療美容市場是高度依賴營銷渠道得到客戶的，大部分的營業收入進入營銷公司的手中，高毛利率的醫療美容醫院成為了其他人的工作，是目前行業現狀。
服裝行業專家上海良好的人居溫州工作服品牌總經理程偉雄告訴記者說，最近幾年，跨境流入中國市場，商業格局的變化，以購物中心為代表的實體經濟逐漸衰落。朗姿作為高端女性的代表主要依靠渠道是商場和購物中心，從很大程度上影響了朗姿的實體經濟表現下降。另一個由大量的國外品牌進入中國市場，就像南茜當地婦女服裝高端的價格，消費者的不舒服的高水分的價格，導致朗姿收入下滑。但同時開店，和勞動力成本導致成本逐漸增加，朗姿股份從上市公司的角度，尋求醫療美容行業的高利潤在泛建設生態時尚界新的利潤增長點的布局，從某種程度上更大的跨度。事實上，溫州工作服服裝企業自身的產品創新和商業模式轉型是轉型的關鍵。 Main business is in the doldrums, net profit continued to decline and shut down nearly a hundred stores, MOGA Co., Ltd (hereinafter referred to as "Lancy shares") will continue to seek the transformation, accelerate the building of the pan fashion industry internet ecosystem, filling the gamble medical beauty industry into the. Yesterday, shares Lancy announced on Korean dream hospital related equity acquisition work basically completed, on 6 domestic medical beauty company acquisitions is still in progress. The personage inside course of study thinks, Lancy shares spending heavily to raise medical beauty industry in terms of a certain degree of span large, in the future, the Lancy shares will have may officially cut medical beauty industry.
In fact, as early as last December, Lancy shares suspension began planning a major reorganization of assets. It is understood that the restructuring involves a number of medical beauty and fashion e-commerce industry, the company's two target companies. And on June 3rd, Lancy shares announcement said that termination of planning a takeover of the nearly half a year. The reason is that the reorganization of fashionable electronic commerce standard of the company's business involving cross-border procurement of imports, under the prevailing industry policy adjustment and many other factors, Lancy shares decide the termination of the acquisition.
However, Lancy shares filling medical beauty industry enthusiasm has not been weakened. On June 13, Lancy shares announcement said, intends to 327 million yuan of its own funds to the Milan Bo Yu "and" crystal skin health beauty two domestic medical cosmetic brand into its. Forced Lancy shares accelerate the building of the "Pan fashion industry internet ecosystem, filling medical beauty industry behind is the continuous decline in the net.
Reporter inquiry Lancy shares nearly two years of earnings, net profit shares Lancy 2014 1.21 billion yuan, 48.14% year-on-year decline; 2015 net profit 7445.64 million yuan, year-on-year decline of 38.58%. In addition, Lancy shares last year, net profit of six sources in fiscal revenue, and after 2014 and 2013, Lancy shares in financial revenue credited respectively 5579 million yuan and 16.66 million yuan.
According to statistics, since the two years Lancy shares in the restructuring of investment has exceeded 10 billion yuan. However, after the transition effect cannot satisfy investors, because there is no better performance is expected to support, even withstand future "beauty and health first" halo, Lancy shares cross-border move also suffered a capital market "indifferent", suspended after the completion of the acquisition of the first half and a resumption will usher in 3 limit, a total of 30% of the decline.
Analysis of the personage inside course of study thinks that the downturn in the market environment of apparel and clothing industry as a whole, the weak trend is still in sustained, clothing enterprise transformation is imperative, Lancy shares gamble medical beauty industry is in order to save the declining performance and the choice of the way. For the capital market, medical beauty industry although it has high growth and huge market potential, but at present the domestic medical cosmetic market is still relatively closed, non transparency exists many problems of higher consumer is some doubts. Domestic medical beauty market is highly dependent on marketing channels to get customers, most of the operating income into the hands of marketing companies, high gross profit margin medical beauty hospital became the other people's work is the current industry status quo.
Garment industry experts Shanghai good habitat brand general manager Chengwei Xiong told reporters said that with recent years cross-border influx of the Chinese market, and commercial pattern change, to a shopping center, as the representative of the real economy gradually fading. Lancy as a high-end women's representative rely mainly on channel is the shopping malls and shopping centres, the decline of the real economy from the largely affected the Lancy's performance. Another by a large number of foreign brands into China market, like Lancy the high-end price of local women's clothing, price of the high moisture of the uncomfortable consumers, resulting in Lancy declining revenue. But at the same time set up shop, and labor costs lead to cost increase gradually, Lancy shares from the angle of the listed company, to seek new profit growth point layout of high profit of medical beauty industry to build eco fashion circles in the pan, from a certain degree up larger span. In fact, the clothing enterprise's own product innovation and business model transformation is the key to the transition.
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